The Genius of People

People know everything. That’s the driving idea behind Brain Pot Pie, that the clues and the building blocks to the answers you’re looking for already exist within the minds of your target.

Sounds easy, right? The answers are in there? Go get them!

Ah, but getting them is the trick. You need to know how to guide the process without squelching it. How to create an environment of honesty and comfort. How to help people surprise themselves with the brilliance of their own thinking.

I’ve evolved my company, Medalis Consulting, into what I’m now calling Brain Pot Pie to reflect the elements of playfulness, boldness and surprise that are the keys to finding out who people are, what they want, what’s making them happy or unhappy, and what will satisfy them most deeply.

Brain Pot Pie
Ideation

Ideation

A fancy name for guided brainstorming

Research

Research

Focus groups, depth interviews, online immersive studies, surveys, and more

Facilitation

Facilitation

Leading teams to focus on key issues

Planning

Planning

Strategy based on consumer needs and opportunities

Social Media Listening

Social Media Listening

Beyond the data dump