The Genius of People
People know everything. That’s the driving idea behind Brain Pot Pie, that the clues and the building blocks to the answers you’re looking for already exist within the minds of your target.
Sounds easy, right? The answers are in there? Go get them!
I’ve evolved my company, Medalis Consulting, into what I’m now calling Brain Pot Pie to reflect the elements of playfulness, boldness and surprise that are the keys to finding out who people are, what they want, what’s making them happy or unhappy, and what will satisfy them most deeply.
Ideation
A fancy name for guided brainstorming
Research
Focus groups, depth interviews, online immersive studies, surveys, and more
Facilitation
Leading teams to focus on key issues
Planning
Strategy based on consumer needs and opportunities
Social Media Listening
Beyond the data dump